ATL+ Magazine
Brand Overview
ATL+ Magazine is an Atlanta-based lifestyle and culture publication highlighting the people, places, fashion, entertainment, and experiences shaping the city. Maison Marketing House supported the magazine’s relaunch by creating elevated brand and event assets designed to strengthen its visual presence, promote its return, and position ATL+ as a bold, contemporary voice within Atlanta’s culture and lifestyle scene.
Maison Marketing House aided in a full‑scale transformation of ATL+ Magazine. The relaunch introduced a sharper editorial identity, elevated visual direction, and a luxury‑driven brand voice that reflects Atlanta’s evolving landscape.
Through strategic positioning, creative direction, sponsorship development, and the creation of ATL+ Relaunch and Rebrand, the brand now stands as a premier lifestyle authority — modern, aspirational, and unmistakably Atlanta. The transformation unified ATL+’s digital presence, event ecosystem, and editorial storytelling into a cohesive, high‑impact brand built for long‑term growth.
Brand Transformation
Brand Strategy & Positioning
• Defined ATL+’s refreshed brand identity, audience, and market position
• Built a complete messaging architecture and editorial tone
Creative Direction
• Elevated ATL+’s visual identity and luxury aesthetic
• Provided in house photography and videography for content along with creative direction for brand‑aligned visuals
Digital Marketing Assets
• Created sponsorship decks, pitch language, and partnership tiers
Sponsorship Management & Acquisition
• Identified, targeted, and engaged ideal brand partners aligned with ATL+’s luxury audience
• Crafted all sponsorship outreach messaging, pitch scripts, and communication touchpoints
• Secured sponsorship commitments through strategic relationship building and high‑touch communication
• Managed sponsor expectations, deliverables, and integration into the event experience
• Coordinated sponsor product placement, gifting, activations, and brand visibility throughout the venue
• Ensured sponsor alignment with ATL+’s editorial tone, luxury positioning, and event narrative
Event Production & Experience Design
• Designed ticket tier architecture (GA, VIP, Food Add‑On)
• Curated immersive activations across the event
• Developed branded cocktail menus and experiential touch points
Operational & Strategic Oversight
• Provided CMO‑level guidance across brand, marketing, and event strategy
• Coordinated with venue teams, vendors, sponsors, and creative partners
• Delivered ongoing strategic support throughout the relaunch timeline
Scope of Work
ATL+ Magazine now has a stronger, more cohesive visual presence supporting its relaunch, partnerships, and promotional efforts — reinforcing the publication as a bold, contemporary voice within Atlanta’s culture, fashion, entertainment, and lifestyle scene.
Impact
STRATEGY. BRANDING. GROWTH.
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